The inaugural Alby Awards recognizes top-performing CPG partners who delivered the strongest year-over-year Return on Ad Spend (ROAS).
The Alby Awards highlight the CPG brands that best exemplify collective growth Winners were selected through a clear, standardized evaluation framework that compared each brand’s 2025 ROAS performance. ROAS scoring was calculated using the aggregated performance across each company’s brands.
“The Alby Awards celebrate what best-in-class retail media performance looks like,” said Brian Monahan, SVP of Retail Media at Albertsons Companies. “We remain steadfast in our commitment to driving collective growth with our advertising partners through transparency, accountability and by doing retail media differently. Guaranteeing ROAS puts our money where our mouth is.”
We are Guaranteeing ROAS
To celebrate, each Alby honoree will receive a custom ROAS guarantee for the first quarter of the new year based on their Q1 2025 performance.
Meet Our Inaugural Winners
Coca-Cola demonstrated exceptional YOY ROAS in both beverage segments, proving the efficiency of always-on onsite retail media.
General Mills showed that breakfast shoppers are highly responsive to optimized onsite placements.
“This award reflects how a disciplined focus on measurable outcomes — paired with Albertsons’ shopper intelligence — can accelerate both brand growth and category momentum. We value this partnership and look forward to continuing to raise the bar for what retail media can deliver.”
-Rick Swearingen, Customer Vice President, Mondelēz International
“Frozen is a highly dynamic category, and Albertsons Media Collective helped us turn shopper insights into timely, high-impact moments that drove real lift at the shelf. We’re excited to keep innovating together to grow frozen in 2026 and beyond.”
- Sarah Tooley, Team Leader at Dreyer’s Grand Ice Cream
American Greetings exceeded expectations in a category not traditionally driven by digital media.
Chobani’s investment discipline led to strong ROAS in a high-frequency, high-loyalty category.
Kraft’s diverse refrigerated portfolio benefited from targeted onsite discovery.
PepsiCo’s category win shows strong cross-brand efficiency and shopper responsiveness.
“For us, connecting with the consumer is about helping people celebrate the moments that matter,” said Ashley Gaffey, Vice President of Sales at American Greetings. “This award is a reflection of the incredible collaboration between the Albertsons Media Collective and the American Greetings Marketing & Sales team members who work so closely together on this business every day. Their shared focus on the shopper, willingness to test and learn, and commitment to elevating key occasions made this program stand out. We’re truly proud of what our teams accomplished together and thankful to Albertsons for a partnership that continues to deliver meaningful impact for our shoppers and our category.”
The Alby Awards highlights just how our retail media platform doesn’t just drive impressions– it drives real, measurable sales outcomes that should be celebrated. We look forward to honoring all our winners at FMI in San Diego this January!
“This award reflects the results we can drive when we put shoppers at the center — using Albertsons’ insights to fuel smarter media and stronger performance. We’re proud of what we achieved together and are looking forward to continuing that progress in 2026,” said Cely Moreno-Moiser, Sr. Commerce Marketing Director at PepsiCo.
Ready to explore how your brand’s portfolio can build toward becoming one of next year’s Alby Award winners?
Email us: mediacollective@albertsons.com
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