From Insights to Full-Funnel Growth

At Albertsons, we leverage millions of real customer interactions to turn first-party data into actionable advertising solutions that drive measurable results. Our flexible, omni-channel strategies adapt seamlessly to meet your evolving business goals, whether by increasing incremental sales with precise targeting, optimizing campaigns with closed-loop measurement, or exploring next-gen formats like Collective TV. Our partnership doesn’t just focus on the short term—it’s about crafting long-term strategies that deliver sustainable growth for your brand.

Here’s how we make it happen:

  • Clearly Defined Objectives: Growth-focused goals tailored to your needs.
  • Collaboration with Merchandising Teams: Aligning efforts to deliver maximum impact.
  • Data-Driven Planning: Leveraging rich insights to guide decision-making and execution.
  • Closed-Loop Reporting: Transparent results and ongoing optimization at every step.

When you partner with us, our commitment is simple yet powerful—turn insights into outcomes that drive lasting growth and innovation.

 

Check Out Our Key Ingredients: Solutions to Reach Shoppers Across Every Channel

We understand how and where people shop for your brand. Our solutions ensure you meet consumers when and where it matters most, helping to nurture loyalty and lasting impact.

Reporting Transparency

We go beyond basic metrics because reporting on incremental outcomes are essential for transparency and growth. With our self-service reporting hub and Measurement API access, near-real-time analytics are at your fingertips. You’ll have the power to adjust quickly, refine your strategy and keep raising the bar.

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Robust First-Party Audiences

With over 2,800 target-audience segments—based on category, engagement, purchase preferences and loyalty trends, as well as regional divisions and store-banner targeting—we help you reach the shoppers who truly matter to your brand.