Return on Ad Spend Onstie
Return on Ad Spend on Pinterest
New-to-Brand Buyers
Tyson Foods wanted to motivate early-season grilling and boost purchase frequency all summer long.
Drive trial and engagement throughout the season by reaching shoppers at key stages of their journey with everyday grilling inspiration. The strategy combined offsite exposure with lower-funnel placements to boost sales and strengthen brand loyalty.
Leveraged DV360 and Pinterest ads to raise awareness, broaden reach, and complement on-site to inspire shoppers throughout the 16-week campaign flight.
Pinterest successfully attracted a wide range of shoppers, driving 43% new-to-brand buyers, generating a 3.4x ROAS lift on the platform.
By optimizing onsite search coverage, Tyson Foods effectively captured active shoppers’ attention to drive consideration and conversion, resulting in a 4.7x ROAS lift onsite.
* Performance increase over benchmarks; Campaign flight: May-September 2024
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