We are excited to launch closed-loop measurement for our Collective TV offering in partnership with NBC Universal, giving advertisers the visibility they crave and elevating premium video into a proper performance driver.
This enhancement to our CTV product showcases what's possible when strong storytelling meets retail data at scale. Chobani's latest campaign is a powerful example of how brands can drive measurable outcomes through CTV.
Objective: New Protein-Packed Yogurt Launch
Chobani launched 15- and 30-gram Protein Yogurt Drinks in our Albertsons banners, so driving trial and increasing household penetration among Albertsons shoppers was top of mind.
Strategy: Leverage CTV to Create Broad Awareness
Chobani layered a broad awareness video strategy early in their omni-channel campaign to establish a path to conversion, activating additional tactics mid-campaign to drive performance. Dynamic placements across connected television, static and carousels on Pinterest, offsite video, and strategic onsite placements paired with Albertsons' first-party shoppers, brand buyers, and category buyers, created a campaign that delivered energy and excitement plus seamless add-to-cart functionality.
Results: Closed-Loop Sales Success
Transforming CTV into a proper performance driver, the Chobani campaign resulted in robust and actionable Connected TV results.
- $4.22 ROAS on Premium TV
- 98% CTV Completion Rate
Plus, impressive returns on onsite and offsite display, and new-to-brand buyers from social.
- +69% Return on Ad Spend (ROAS) Lift from Onsite
- +43% Return on Ad Spend (ROAS) Lift from Offsite
- 1.9x New to Brand Buyers from Social
*Campaign Flight: March - June 2025; Performance metrics exceeded benchmarks.