In-Store Incrementality Measurement Unlocks Proof of Performance
Albertsons Media Collective’s in-store incrementality measurement addresses one of the industry’s most persistent challenges: accurately measuring in-store media. Our matched market framework delivers true incrementality by attributing sales, orders, and unit lift solely to media exposure rather than correlation.
In a recent campaign, Mondelēz unlocked powerful proof of performance for its omni-channel program, including in-store media.
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