Return on Ad Spend Lift on Meta
Conversion Lift on Meta
Create a seasonal snacking campaign that converts festive moments into measurable results.
To maximize holiday sales, the snack brand launched a full-funnel campaign across Meta technologies, Pinterest, and onsite channels.
Meta delivered the highest-performing results offsite, reaching current, lapsed and new shoppers with strong intent, driving a standout 19% ROAS lift over benchmarks.
Holiday snacking inspiration helped reach shoppers at their most festive moments—converting interest into action on Meta with a 10% higher CVR than benchmark.
A strategic mix of Meta, Pinterest, and onsite display worked together to convert 57% new-to-brand shoppers. Multi-channel efforts led to a 32% ROAS lift onsite.
*Increase over paid social benchmarks; Campaign flight: Nov ‘24 – Jan ‘25
See how we consistently drive incremental results and meaningful growth for brands.