The Campbell’s Company Drives Awareness with Collective TV

2.2 M

Impressions Served

98%

Video Completion Rate

Goal: Drive Engagement with Sports Fans

The Campbell's Company wanted to highlight its national sports partnership to drive excitement and engagement with fans for their family of brands.

Collective TV logo

Strategy: Leverage QR Codes to Spark Action

Audience

Leveraged our first-party audiences to serve ads featuring the consumers’ local Albertsons store.

Message

Engaged consumers with Campbell’s sports partnership and a QR code to drive to purchase on a shoppable landing page.

Product Image

Results: Impressive Video Completion Rates

The Collective TV campaign tracked engagement (impressions, video completion and unique customer reach) with top programing and delivery metrics, resulting in more than 2 million impressions with a 98% video completion rate.

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