Impressions Served
Video Completion Rate
The Campbell's Company wanted to highlight its national sports partnership to drive excitement and engagement with fans for their family of brands.
Leveraged our first-party audiences to serve ads featuring the consumers’ local Albertsons store.
Engaged consumers with Campbell’s sports partnership and a QR code to drive to purchase on a shoppable landing page.
The Collective TV campaign tracked engagement (impressions, video completion and unique customer reach) with top programing and delivery metrics, resulting in more than 2 million impressions with a 98% video completion rate.
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