Strategy: Engaging Recipe Content to Attract New and Loyal Shoppers

Grow basket size and acquire new and loyal shoppers with engaging sandwich recipe content through an omnichannel approach across onsite platforms and Pinterest, complemented by a dayparted offsite display strategy to align creative with meal occasions.

Results: Exceeding Benchmarks with New-to-Brand Buyers

New Shoppers

Albertsons first party category audiences helped to convert 35% new-to-brand buyers, exceeding benchmarks across onsite and offsite display.

Seamless UX

Eye-catching creative and an easy-to-shop recipe page made adding ingredients to carts effortless, simplifying the path to purchase.

Boosting ROAS

This approach not only attracted new brand buyers, but tripled ROAS onsite and significantly lifted conversion rates over benchmarks across platforms.