Return on Ad Spend
Click Through Rate
Bob’s Red Mill, a popular whole-grain food brand, wanted to increase their share of voice and overall ecommerce penetration in key brand categories, like flour and hot cereal.
Bob’s Red Mill and Albertsons Media Collective utilized Sponsored Search to increase brand visibility and purchase consideration.
During the August through December, 2023 campaign, The Collective bolstered search performance through frequent touchpoints with cross-functional teams to discuss performance and enable in-flight optimizations.
The Collective suggests extending Sponsored Search campaigns or creating always-on plans to capitalize on strong performance momentum and capture new shoppers throughout the year.
Bob’s Red Mill experienced double digit year-over-year dollar growth (3x over overall category benchmark) in their key categories while running Sponsored Search campaign with Albertsons Media Collective. With a 66% increase in return on ad spend (ROAS) and a 9% increase in click through rate (CTR), the brand successfully put their hero items in the spotlight.
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