Impressions Served
Offsite Video Viewability Rate
Social Video Engagement Rate Lift
PayPal launched a multi-channel video marketing campaign aimed at educating consumers about the benefits of using the PayPal Everywhere Debit Card during the holiday season.
The campaign focused on highlighting the convenience, security, and exclusive perks available to PayPal users through an omni-channel approach.
The video strategy's success was fueled by engaging audiences at every stage of the funnel through a dynamic mix of CTV, Social, and offsite video tactics.
By tailoring the video creative to the shopper's nearest store banner, this campaign successfully boosted engagement and completion rates.
CTV maintained a high video completion rate throughout the campaign, effectively capturing and retaining audience attention. This strong engagement significantly elevated brand awareness through a total reach of 5.9 million and 18.9 million impressions. The CTV completion rate of 90.88% combined delivery of skippable and non-skippable impressions.
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