Return on Ad Spend
Conversions
A dairy brand wanted to grow sales during key grilling celebrations—like Father’s Day, Memorial Day, Fourth of July and Labor Day with a robust budget for broad, national reach and audience connection.
Albertsons Media Collective and the brand utilized multiple channels to expand shopper reach.
Off-site media targeted category and brand affinity buyers to reach new shoppers, driving trial and ultimately new sales.
A branded landing page experience featured the brand story and key products to build brand awareness, education and consideration for new and existing shoppers.
The campaign allowed for flight flexibility and an extended campaign flight was able to capitalize on strong performance and capture incremental key moments and holidays to capture new shoppers.
By combining key category growth periods with a larger investment, a prominent dairy brand was able to achieve 2.5x increase return on ad spend (ROAS) and 3x increase in conversions.
See how we consistently drive incremental results and meaningful growth for brands.