Sales Lift
Unit Lift
Buyer Lift
Mondelēz International, a national beverage and snack company, set out to drive consideration and increase buy rate within the salty snack/cracker category.
Mondelēz and Albertsons Media Collective leaned into the summer season and utilizing charcuterie imagery featuring a variety of Mondelēz International snack cracker products to reach shoppers on Pinterest and inspire brand portfolio sales.
An omni-channel digital approach utilized offsite and onsite display as well as Pinterest display and native keyword targeting to reach category and brand shoppers.
The campaign applied two creative versions with equity and offer messaging across static and carousel placements to test, learn and drive optimal engagement.
Albertsons Media Collective and Pinterest partnered to use LiveRamp’s clean room capability to measure campaign performance and identify incremental growth. The Mondelēz campaign led multiple incremental proof points including 16% sales lift, 16+% unit list and an impressive 19% buyer lift.
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