Impressions Driven by Creator Videos
Facebook Engagement Rate Lift
The multi-brand campaign focused on driving awareness, highlighting multiple revenant CPG brands and products during the weeks leading up to Lunar New Year 2025.
Through Albertsons Media Collective's first of its kind retail media partnership with Linqia, social content creators showcased how they celebrate Lunar New Year featuring 3 products on Pinterest and Meta. Video content highlighted the ease of dinner preparation that led to more quality time spent celebrating, and less time in the kitchen, thanks to low-prep items. In addition to social content creator videos, static onsite placements drove awareness nearest the point of online sale.
Leveraging creator-driven videos resulted in meaningful engagement lifts and brand visibility, showing the power of authentic storytelling. Creator videos delivered a 4.4x lift in engagement rate on Facebook and a 3x lift on Instagram vs. co-brand benchmarks.
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