Sales Growth YoY
Offsite Return on Ad Spend
Onsite Return on Ad Spend
Dominate the Big Game by driving efficient sales growth across Kraft’s portfolio.
To inspire game day gatherings, boost visibility, and drive sales, the Big Game campaign required an omnichannel play across Meta, offsite display and onsite placements while focusing on Kraft’s most loyal audiences. Value-driven messaging around easy-to-prep recipe ideas positioned Kraft as the go-to for game-day gatherings.
Strategic placements across on and offsite helped to expand reach and position Kraft as the go-to for game day, contributing to an 88% YoY increase in sales.
Delivered a 196% lift in ROAS onsite and a 75% lift through offsite display by focusing on loyal audiences and re-engaging recently lapsed shoppers.
Creative tailored to low-prep meals highlighted product benefits and meal inspiration, boosting shopper engagement and nearly tripling conversion rates compared to last year (+2.8x YoY).
See how we consistently drive incremental results and meaningful growth for brands.