Incremental Sales Lift
Incremental Unit Lift
New Buyers
A household brand sought out to increase sales, attract new buyers and reengage lapse brand buyers of laundry, paper and home cleaning supplies.
During a July through September, Albertsons Media Collective and the brand created a display ad campaign with vibrant creative featuring the full product portfolio.
During the July through September 2023 campaign, Albertsons Media Collective and the brand leveraged vibrant creative featuring the full product portfolio on display ads.
With a timely seasonal twist and a compelling 'Buy Now' call to action, the creative successfully drew in new and returning category buyers while also enticing existing customers in need of a restock.
The Collective ran an incremental sales measurement study to determine campaign sales lift. The display campaign proved successful, attracting 40% new buyers, achieving a 20% incremental sales lift, and a 27% unit lift.
See how we consistently drive incremental results and meaningful growth for brands.