Last Updated January 12, 2026

 

Albertsons Media Collective

The Albertsons Media Collective is redefining retail media through innovation, technology, and connection. As the media arm of Albertsons Companies, the nation’s second-largest grocery chain, we help brands reach shoppers in meaningful ways across 2,200+ stores in 35 states. We connect brands with the right customers at the right time. This helps shoppers discover products they love and brands grow stronger relationships. We’re setting a new standard for retail media by focusing on what matters most: collaboration, real-time insights, and trusted expertise that drive sustainable growth for brands and communities alike.

 

Website

This Privacy Policy explains how the Albertsons Media Collective collects, uses, and discloses personal information, both online through AlbertsonsMediaCollective.com (the "Site"), and offline. This Privacy Policy does not address other information collected and processed by Albertsons.com on other Albertsons sites. This Privacy Policy explains the choices that may be available to you regarding your personal information.

 

What Personal Data Do We Collect?

We may collect or obtain (and may have collected or obtained during the 12-month period prior to the Last Updated date of this Privacy Policy) the categories of personal data listed below. Not all categories will be collected or obtained from every individual. 

  • Private contact information (such as name, postal or e-mail address, and phone number).
  • Business contact and other information (such as job title, department, name of organization, and your dealings with the Albertsons Media Collective on behalf of yourself or the relevant Business Customer, Supplier, Business Partner).
  • We may obtain personal data about you when you interact with the Site, inquire about Albertsons Media Collective services, and through phone calls, email, intake and onboarding processes, and event related and other direct communications with us.

How Do We Obtain Personal Data?

We may obtain and combine personal data from different sources, collected online and offline, including information from third-party sources across different types of technology and devices.

How Do We Use Personal Data?

Albertsons Media Collective may use the personal data it collects from its business partners, advertisers, and their representatives for legitimate business and operational purposes, including:

  • Business execution - including providing, researching, developing and improving products or services; concluding and executing agreements with Business Customers, Suppliers and Business Partners; recording and settling services, products and materials to and from an Albertsons company; managing relationships and marketing such as maintaining and promoting contact with existing and prospective customers, account management, customer service, and development, execution and analysis of market surveys and marketing strategies;
  • Organization and management of the business - including financial management, asset management, mergers, demergers, acquisitions and divestitures, implementation of controls, management reporting, analysis, internal audits and investigations;
  • Legal and/or regulatory compliance - including compliance with legal or regulatory requirements.

or for a secondary purpose where it is closely related, such as: 

  • storing, deleting, or anonymizing personal data;
  • fraud prevention, audits, investigations, dispute resolution or insurance purposes, litigation and defense of claims; or
  • statistical, historical, or scientific research.

Who Do We Disclose to & Why?

We may disclose information about you to organizations that provide a service to us, on the understanding that they will keep the information confidential and will comply with the relevant data protection laws, including to:

  • Enforce our Terms of Service.
  • Protect our property, services, and legal rights, and the rights of others.
  • Provide maintenance services, database management, and similar Site-related services.
  • Prevent physical harm to persons or the property of others.
  • Prevent fraud or other illegal activity against Albertsons and others.
  • Support auditing, compliance, and corporate governance functions.
  • Comply with subpoenas, court orders, or similar legal processes, including to law enforcement agencies, regulators and courts.
  • Comply with all applicable law.

We require all service providers that handle personal data to implement appropriate security and privacy controls and to use personal data only for the purpose for which it was disclosed.

 

Business Transfers

Your Personal Data may be disclosed as part of a corporate transaction or organizational change, such as a merger, acquisition, divestiture, joint venture, or financing arrangement, or in connection with the sale or transfer of all or a portion of our business, assets, or operations. This may include situations in which a division or business unit is restructured, discontinued, or shut down, and its functions or assets are transferred to another entity.

In the event of such a transaction, or if the Albertsons becomes subject to insolvency, bankruptcy, or receivership proceedings, your Personal Data may be transferred to a successor or acquiring entity as part of the business assets. We will take reasonable steps to ensure that any successor or transferee assumes the obligations of this Privacy Policy and continues to provide substantially equivalent protections for your Personal Data.

 

Categories of Personal Data We Disclose to Each Type of Third Party:

We disclose the following categories of personal data to the listed types of recipients for business purposes only and do not “sell” personal data as defined by the CCPA/CPRA. However, we may “share” personal data for cross-context behavioral advertising, subject to your opt-out rights.

Category of Personal Data Disclosed for a Business Purpose

Categories of Recipients
  1. Identifiers
  2. Personal Records
  3. Characteristics
  4. Internet/Network Activity
  5. Customer Records/Commercial Information
  6. Geolocation Data
  7. Sensory Information
  8. Inferences
  • Service Providers
  • Marketing/Advertising Agencies
  • Analytics & Retail Merchandising Vendors
  • Marketing Mix Measurement Providers, Compliance, Tech Performance
  • Measurement, and other Service Providers
  • Social Networks
  • Albertsons’ Affiliates
  • Governmental Authorities and Agencies

 

How Does the Site Use Cookies & Other Technologies?

We use cookies, pixels, and other tracking technologies to collect and store information about your interactions with our website and app, including information about your browsing behavior. Our website also support third-party cookies, pixels, and other tracking technologies placed by our service providers and third parties, including those placed by our advertising partners. This means that service providers and advertising partners can collect and use information regarding your interactions with our website, app, and advertisements as further detailed below.

What are these technologies? These cookies, pixels, and other online tracking technologies are code that lets us or another party recognize you and your device and remember certain information about your browsing behavior. For example, to count users who have visited certain pages, to understand usage patterns, and for some third parties to support ads and websites that we own. In general, we use cookies, pixels, and other tracking technologies as follows:

  • Where necessary to run our website
  • To optimize the functionality of our website
  • For analytics purposes
  • For purposes of targeted advertising and marketing

For example, cookies, pixels, and other online tracking technologies help us with security, to prevent fraud, to remember visitors to our website and app, to pre-fill information for you on forms and searches, and to better understand our website’s and app’s performance. These technologies also help us and third-party brands deliver ads that are more relevant to you, and help us understand the effectiveness of those ads.

We understand that cookies, pixels, and other online tracking technologies aren't for everybody, and you have options.

You may have noticed a message pop up when you first visited our website. You might also notice the cookie icon in the bottom, left-hand corner of our website. If you click to manage your settings, you can control some of the cookies while you are on our website. Not all cookies can be turned off – for example, some are necessary for our website to function or may be used in ways where applicable privacy laws do not require an opt out. You can also adjust your browser settings to refuse cookies before accessing our website. Different browsers have different cookie-blocking features, so please review your browser’s Help Menu for instructions.

You can opt out of interest-based advertising from participating advertising companies through the Digital Advertising Alliance's consumer choice tool and the NAI Consumer Opt-Out Tool. You can personalize the ads you receive or opt out of ads from Google by visiting the Google Ads Settings Page.

 

How Do We Secure Your Personal Data?

We use various physical, electronic, and procedural measures designed to protect your personal data from unauthorized access, disclosure, or misuse. We use strong encryption when transmitting your personal data. However, because no data security systems are completely secure, we do not warrant that the personal data that you provide to us will be secure or safe from unauthorized access. While we work hard to keep your personal data safe, we want you to know there is always a risk. So, when you provide your personal data to us, it is at your own risk.

 

How Do We Transfer Your Personal Data?

The Site to which this Privacy Policy applies is subject to U.S. law, unless otherwise stated in this Privacy Policy. By using the Site or providing us with your information, you are directly transferring your information to us in the United States. In addition, we may transfer the information that we collect through the Site to other countries where we do business. These countries may not have the same data protection laws as the country in which you reside. When we transfer personal data we collect about you to other countries, we will protect that information as described in this Privacy Notice or as otherwise required by law, even though a given country may not have the same privacy and data protection laws as the country in which you reside. You agree to and acknowledge our collection, transfer, and processing of your personal data in accordance with this Privacy Notice.

 

How Does the Site Protect the Privacy of Children Online?

The Site is a general audience website intended for business-to-business use and not directed at children under the age of 16. If we obtain actual knowledge that any information we collect has been provided by a child under the age of 16, we will promptly delete that information.

 

Privacy Choices & Rights

To provide you with the level of service you expect, we need to collect information about you, which we’ve done our best to describe here in this Privacy Policy. But when it comes to your data, you have choices. Therefore, we offer the following choices to all of our customers:

  • Request to know/access. You can request access to and obtain a copy of your personal data that we have collected and maintain. Use our online form to submit a Request to Access/Know.
  • Request to delete. You can request that we delete your personal data that we have collected and maintain. Use our online form to submit a Request to Delete. In some cases, we may not be able to delete your personal data, but if that is the case, we will let you know why (e.g., we need to comply with the law, to complete the transaction, and so on).
  • Request to correct. You can request that we correct inaccuracies in your personal data that we maintain. You can update your phone number, email address, payment method, and address. You can also use our online form to submit a Request to Correct.
  • Request to opt out of the sale or sharing of personal data, targeted advertising, and profiling. You can opt out of the sale or sharing of your personal data, targeted advertising, and profiling in furtherance of decisions that product legal or similarly significant effects concerning consumers by using our online form to submit an Opt-out of Sale or Share request.
  • Authorized Agent. You may designate an authorized agent to exercise any of the above privacy requests on your behalf. Authorized agents may make requests by using our online form. Please note, for your safety and security, we will require authorized agents to provide proof of the consumer's consent and designation of the authorized agent for the purpose of making the request and will require authorized agents to provide information necessary to verify the identity of the consumer who is the subject of the request. We may also require that a consumer verify his/her own identity directly with us before we respond to an authorized agent's request. We reserve the right to deny requests in certain circumstances, such as where we have a reasonable belief that the request is fraudulent.
  • Request to Appeal. In certain cases, we may decline to act on your privacy request (as permitted by law). Should we decline your request, we will provide you with a written explanation of the reasons for our decision, and an opportunity to appeal the decision. Instructions for appealing decisions will be provided directly to you within our response.

If you are interested in exercising any of these options, you can select the preferred link from above or call us at (877) 251-6559 (toll free).

Upon making a request, you will be asked to provide your name, email address, phone number, and request details. A confirmation email will be sent to the email address you provide to begin the process to verify your identity. Depending on the type of request, the verification process may consist of validating the email address (requires you to click a link in the email we send), and matching identifying information provided by you with the information we have about you in our records. It is important that the information you provide in the privacy request online form matches the information we have about you, or else we may need to reach out for additional information if we cannot verify your identity. If we cannot verify your identity, we will not be able to respond to your request.

We may retain correspondence, documents and information related to privacy requests for 24 months as required by law.

You will not receive discriminatory treatment for exercising your privacy choices or rights. We do not use the fact that you have submitted a privacy request for any purpose other than processing and facilitating a response to your request.

California residents please see the State Specific Disclosures section for additional information.

There are some other choices you can make related to your Personal Data that we have outlined below:

  • Marketing Email Opt-Out. Send an unsubscribe request to our Customer Support Center by clicking here or click on the unsubscribe link at the bottom of the email that was sent to you and follow the directions to unsubscribe.
  • Google Analytics Opt-Out. You may opt out of the aggregation and analysis of data collected about you on our website by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout and downloading and installing the Google Analytics Opt-out Browser Add-on.

 

Number of Requests Fulfilled Last Year

You can view the details of Albertsons’ CCPA metrics report here.

 

How Long Do We Retain Your Personal Data? 

We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to adhere to our policies on keeping records. In determining what constitutes an appropriate retention period for personal data, we consider applicable legal requirements, the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether those purposes can be achieved through other means.

 

How Will I Know if this Privacy Policy Changes?

We strive to be transparent with you about our data privacy practices and comply with the law. To do that, we may need to modify this Privacy Policy from time to time. When changes are made, we will post the updated version and include the new date (at the top of the screen). We encourage you to visit our website periodically to view the latest version of this Privacy Policy.

 

Contact Us

We hope that we answered your privacy questions, and you enjoyed reading this Privacy Policy. If you have additional questions or comments about our Privacy Policy or other privacy-related matters, you can contact us at:

Mailing Address:
Albertsons Companies, Inc.
Attn: Albertsons Privacy Office
250 Parkcenter Blvd.
Boise, ID 83706
Email Address: privacyoffice@albertsons.com
Toll-free Number: (877) 251-6559