Albertsons Media Collective is bringing powerful first-party shopper audiences and measurement directly to YouTube with Display & Video 360. Your brand can now reach high-intent Albertsons shoppers across YouTube and premium third-party inventory.
Go Beyond Demographics with Real Purchase Data
Reach shoppers using deterministic, purchase-based audiences built on real buying behavior—demonstrated interests, routines, and brand loyalty—not modeled assumptions.
Our commerce audiences are powered by real grocery transactions from more than 50 million loyalty members and 36 million weekly shoppers, enabling smarter targeting across lifestyle, seasonal, behavioral, and category-based segments.
“Our 36 million weekly shoppers are at the heart of every partnership we build at Albertsons Media Collective. Our collaboration with Google extends the power of real, purchase-based insights by bringing our first-party data into YouTube and DV360. This enables brands to seamlessly reach our shoppers where they’re already streaming and engaging—creating a more relevant, connected, and impactful online shopping experience. A true win-win for brands and customers alike." — Evan Hovorka, VP Product Innovation, Albertsons Media Collective
National Scale Where Shoppers Discover
Google or YouTube appear in 82% of consumer journeys where consumers discover a new brand, product, or retailer.1 This new collaboration unlocks access to 175+ commerce audiences and custom brand audiences, allowing your brand to connect with shoppers as they stream, scroll, and discover content across YouTube and premium publisher environments.
“Precision is at the center of everything we do. With Albertsons shopper data in DV360, we can ensure every impression we buy on YouTube reaches our most valuable consumers. Closing the loop with retail sales gives us the transparency needed to shift budgets to what truly moves the needle.” — Ben Sylvan, SVP, Connected Media, Keurig Dr Pepper
Closed-Loop Measurement That Proves Impact
Reaching high-intent shoppers is just the beginning. With SKU-level reporting, media exposure is directly tied to sales—closing the loop from impression to purchase and providing confidence that your investment is driving impact. This is seamlessly powered by LiveRamp, with no additional action required by brands.
You’ll gain:
- Clear visibility into performance by audience, media channel, and inventory type
- On-demand optimization insights
- Deeper understanding of shopper behavior to inform future campaigns
“Albertsons Media Collective is empowering brands to reach high-intent shopper data using the tools and interfaces they already know. Through secure data collaboration and standardized identity, retail purchase signals and closed-loop measurement are now at advertisers’ fingertips, delivering a level of transparency and impact that sets a new bar for both commerce media and premium video.” — Anne Acker, SVP of Commercial Partnerships, LiveRamp
Full Activation Control
Through seamless Google workflows your teams already know, your brand maintains full control over budget, creativity, targeting, and optimization, allowing your brand to activate faster.
AI-Powered Performance That Drives Outcomes
Google’s AI powered tools optimize reach, conversions, and demand generation. Combined with Albertsons SKU-level measurement, your brand can move beyond proxy metrics and validate true business impact.
This AI-fueled approach enables smarter optimization across both national brand campaigns and performance-driven activations.
Ready to Drive Actionable Outcomes?
Connect with your Albertsons Media Collective representative
or email us at mediacollective@albertsons.com
1
Google/Ipsos, Vertical Consumer Journeys, July 2025, Online survey, AU, BR, CA, DE, FR, IN, JP, MX, UK, US, adults (18+), n=56 494 In-market or past-week purchasers of apparel or beauty products, in-market or past-month purchasers of local service or travel, in-market or past-6-month enrollees/registrants for education, or in-market or past-6-month purchasers/lessees of a new vehicle, or in-market for financial products who discovered a new brand, product, retailer, service, or provider on journey