A note from Brian Monahan, SVP, Albertsons Media Collective
Doing retail media differently means evolving to drive true collective
growth.
I am excited to announce Albertsons Media Collective is opening our first New York City office and
unveiling a bold brand refresh. We are doubling down on our mission to help brands and agencies drive growth
together through retail media. By investing in talent, technology, and partnerships, we are driving shared success
for our advertising partners, merchandise teams, and the shoppers we serve.
The Collective brings local trust and national scale together to cut through the market. With 22 iconic banners
across the U.S. and our new office in New York City, we’re turning that legacy into sharper intelligence and
stronger partnerships, while deepening our integration into agency planning, technology, and talent to help brands
win where it matters most.
“Retail media is a strategic priority for Albertsons Companies, and our investment in Albertsons Media Collective reflects our commitment to building a worldclass, national media business,” said, Jennifer Saenz, Chief Commercial Officer, Albertsons Companies. “Opening a New York City office and elevating the brand are important steps in deepening our collaboration with agencies and advertisers, expanding our capabilities and ensuring we continue delivering measurable growth for our advertising partners.”
The new Midtown Manhattan office places us at the center of the advertising industry to enable closer
collaboration with our agency partners, advertising partners, and key industry leaders.
Through The Collective’s growth and evolution, we wanted our brand to reflect how far we’ve come. This
rebrand solidifies our focus on shared success, built on collaboration, trust, and measurable impact, while also
signaling our vision for the future. The leaf in the new logo is an ode to the rich Albertsons Companies’ heritage
and represents growth across the three key relationships that power The Collective: our
advertising partners, our merchandising colleagues, and our shared shoppers.
Because retail media doesn’t win in isolation. It wins collectively.
