Objective: Revive Seasonal Sales
The goal was to revitalize the Jimmy Dean brand's seasonal sales growth by reaching shoppers outside the traditional retail environment, turning spring moments into measurable successes.
Strategy: Emphasizing Seasonality, Audience Segmentation, and Loyalty
To engage consumers throughout the spring season, Tyson Foods invested in Offsite Display, Pinterest, and Onsite advertising, leveraging Albertsons Media Collective’s extensive first-party data. The focus included:
- Seasonal Alignment: Campaigns coordinated with Easter and Mother’s Day to capitalize on peak demand.
- Granular Audience Segmentation: Combining brand, category, and behavioral data for targeted outreach.
- Loyalty Focus: Targeting both current and lapsed shoppers most likely to convert.
Results: Offsite Display Delivers Significant Impact
- +267% Return on Ad Spend (ROAS) Lift from Offsite Display
- +219% Conversion Rate (CVR) Lift from Offsite Display
- +86% Increase in Repeat Purchases and Loyalty via Offsite Display
Offsite Display (DV360) played a vital role in re-engaging shoppers across various platforms, encouraging them to make purchases. Offsite Display is not only effective for brand awareness; it can also convert loyal and lapsed shoppers into repeat buyers, resulting in measurable sales growth, even during typically softer sales seasons.
*Campaign Flight: April-May 2025; Performance metrics exceeded benchmarks.