Albertsons Media Collective is shaking up the advertising landscape with an innovative new program that amplifies CPG advertiser impact by matching offsite investments with our owned enterprise media channels. For the first time and for a limited time, advertisers can leverage matched audience targeting and benefit from the halo effect of omnichannel media, delivering greater outcomes without incurring any additional costs! These curated packages empower partners to reach shoppers more effectively than ever, particularly during high-traffic retail moments such as Thanksgiving, the December holidays, New Year’s, Valentine’s Day and the Super Bowl.
“At The Collective, we have great confidence in the power of our performance, and we are committed to driving shared growth with our advertising partners,” said Brian Monahan, SVP of Retail Media for Albertsons Media Collective. “So, for the first time in the industry, we will match CPG retail media investment with enterprise media dollars this fall.”
But that’s not all. To drive even more inspiration, engagement and conversion, The Collective is introducing three dynamic channels for advertisers as part of this limited time offer:
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Organic Influencers: Many of our partners have asked for access to social influencers, and now it’s part of our omnichannel toolkit. By connecting shoppers with trusted content creators, brands can tap into authentic inspiration and influence like never before.
For example, a recent organic influencer campaign generated 1.3 million impressions and 33,000 video views—a testament to the power of authentic social content.
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Premium In-Store Screens: Our new in-store media network lets brands connect with an impressive 37 million weekly shoppers across our 22 banners. With exclusive access to premium screen placements, advertisers can reach customers at the crucial moment before purchase.
Albertsons’ in-store foot traffic delivers four times the reach and three times the trip frequency of the top 50 food retailers in our markets. We also lead the industry in items sold per store—showcasing that our in-store media offers advertisers a fantastic opportunity for visibility and influence.
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Added Onsite Placements: To maximize brand exposure at every touchpoint, advertisers can now access even more high-traffic onsite and on-app ad placements as part of this unique program.
With 47 million loyalty users and digital engagement up 25% year-over-year, these placements connect advertisers with active, engaged shoppers when it matters most.
“Matching Collective investment with enterprise media is a meaningful way to help CPGs accelerate their resonance with shoppers during a key retail timeframe,” said Usman Humayun, GVP of Marketing for Albertsons Cos. “This partnership is an example of our customer-centric approach— helping our CPG partners deliver the right message to the right audience at the right time to unlock meaningful growth.”
To learn more about this opportunity, reach out to mediacollective@albertsons.com