Goal: Boost Awareness
Boost awareness of Primo Water among Albertsons shoppers on the go, reaching them during their everyday routines across three priority divisions.
Strategy: High Impact with Mid-Flight Optimizations
Leveraging smart, scalable targeting, Albertsons Media Collective activated a high-impact digital out-of-home campaign powered by Perion across a mix of screens from transit hubs to gyms and offices where Albertsons shoppers are most active.
Mid-flight optimizations zeroed in on high-performing stores, enhancing efficiency and maximizing impact.
Results: Incremental Sales Lift
The Primo Water campaign demonstrated the power of digital out-of-home to move the needle and drive measurable in-store sales through upper-funnel awareness, resulting in a 5.5% incremental sales lift.
Future campaign opportunity: Incorporate dynamic pricing and time-sensitive promotions to drive immediate action.
*Campaign duration: April–May 2025; performance improvements exceeded benchmarks.