Creativity Meets Commerce

Cannes Lions 2026 was a huge success! Our four days in the South of France were filled with interviews, thought leadership panels, speaking engagements, and meaningful collaboration with clients and partners.

We’re leaving Cannes energized and inspired with a renewed focus on continuing to build and scale creative solutions for advertisers while delivering best-in-class shopping experiences for consumers.

Au revoir until next year! 

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Our Leaders at Cannes

 

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 Branded Entertainment, Co-Developed With Brands

At Cannes, we celebrated the launch of an industry-first, episodic branded entertainment model powered by deep shopper insights. Rico’s Tacos, a minivella partnership with Procter & Gamble, brought this idea to life with an insight-driven campaign built to drive measurable growth while authentically connecting with everyday shopping moments. Lela Coffey (P&G) and Carlos Ponce, Co-Founder of Minivela, discussed the model with our SVP Brian Monahan.

Stand Out Moments at Cannes

Bold, forward-looking conversations took center stage at Cannes Lions. A few of our favorite moments below.

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